He was stationed in Italy as a radio operator, and later performed photo reconnaissance. Īlthough he was not old enough to enlist for the armed forces during World War II, he enlisted using a forged birth certificate and served in the Air Corps. He was exposed to design elements as early as nine, with access to his father's design tools. His mother was a driver with the Red Cross, and his father was a display director in the department store chain Bloomingdale's. Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone, and the typeface for the opening credits for Stranger Things.īenguiat was born in Brooklyn, New York, on Octoto Rose Nahum and Jack Benguiat. He was also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic. Ephram Edward Benguiat ( / ˈ b ɛ n ɡ æ t/ October 27, 1927 – October 15, 2020) was an American type designer and lettering artist.
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